iPhone 5 - Why Was the iPhone 5 Not Presented on October 4th?

Hundreds of thousands of fans anxiously expected the iPhone 5 release on October 4th 2011. However, they did not get the gadget they had dreamed for. They got iPhone 4S instead. Why did this happen? Find out what experts and rumors say.

Some believe that iPhone 5 was not released because of the marketing strategy Apple adopted. At present, the company is bound to fulfill its contract with the mobile telecommunication company. There is sufficient time before the two-year contract expires. If the company were to release an entire new device now, they would have to offer it in line with the terms and conditions of the present contract. Apparently, this is not lucrative for them.

What does Apple do instead? They release what is perhaps the predecessor of iPhone 5. iPhone 4S has amazing improved and totally new features thanks to the new iOS 5 platform. This allows existing customers to readily upgrade to the new device, if they wish to. If they do not want to do this, then the company loses little in terms of investment. It should be pointed out that the demand for 4S is actually quite high at present so apparently the strategy works brilliantly.

Why was the iPhone 5 release postponed? According to marketing experts, the company is going to wait until its contract with the mobile telecom is over. That way, they will be able to secure a new and much better deal when their 5th generation device gets released. Given that more telecoms will bid to offer iPhone 5 with their mobile communication services, Apple is expected to profit massively.

Is this the sole explanation for what happened on October 4th? There are all sorts of speculations circulating. The marketing strategy of the company may not be the only reason for the release of 4S instead of iPhone 5. Some rumors say that the engineers of the company had difficulties putting all the improved hardware into the ultra thin teardrop case designed for the new device. This apparently caused a delay in the mass production so Apple had to postpone the release of their 5th generation smartphone until they could produce enough units to satisfy market demand.

We may never learn the truth behind the non-release of iPhone 5 on the set day. However, it is expected that the gadget will premiere soon, perhaps in less than nine months. It is expected that the new device will have new hardware as well as software features.