Over the last decade the evolution, advancement and usage of mobile and the web services has turned people all across the globe more tech savvy and they have become the supporters, consumers and adopters of this mobile technology, innovation and the smartphones.
In 2007 Apple came up with iPhone that changed the mobile web technology and brought the concept of smartphones and also of internet browsing via mobiles. Consumers started using iPhone at large for all the major chores on a daily basis as a result of which iPhone apps also became popular.
With the advancement in technology, mobile technology companies have started making a plethora of apps targeting various segments like hospitality, healthcare, FMCG, financial and more. One recent trend coming up is the applications retailers are using to stay in touch with their customers but also at the same time making some loyal customers. iPhone is an interactive smartphone and can be used in retail segment. The application on an iPhone can help retailers deliver more content rich and exciting experience to the customer including the following:
1) The phone gives a catalog like feel as the user gets the ability to flip the pages. So the experience is better than the mobile web.
2) The consumer can easily locate stores near him with the help of Geo location ability that iPhone provides via GPS. Also the customer can tap at a particular product and get the all the important details related to it and at the same time can also find out the store location from where the product can be bought.
3) The phone can also be integrated with Facebook, this helps the customers to share the items with their friends on social networking sites. Customers can ask for advice etc from their friends
4) The retailers can give the customers information about discounts, coupons, etc., in real time with the help of Push updates.
5) The retailers can have an app that manages all the coupons so that it becomes easier for the retailers to manage them and the same app can be used to redeem the coupons also in a user-friendly manner. This would help the user in getting updated coupons in real time for redemption.
6) With the help of bar code scanner in retail apps people will not have to wait in line for billing. They will be able to scan the products they bought with the help of their iPhone, customers will get to know the total amount they need to pay and the money would be paid at the bill collecting counter.
7) Certain applications can be made to club with the bar code scanning app through which the customer will be able to pay with the help of the smartphone
These are just a few reasons that would help the retailers as well as the consumers when it comes to iPhone apps for the retail industry. What are you retail companies waiting for? Get out there in the market choose the right vendor who can make app for your retail store according to your needs and help make your business a success.
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